Tenant Spotlight: Pure Detroit

Visiting the GMRENCEN and looking for a souvenir? Or maybe you’re looking for a unique gift to give to a friend or loved one.  Either way, Pure Detroit is your one-stop shop for everything Detroit related. From tees, sweatshirts and hats to books, glassware and trinkets – Pure Detroit has it all.

Located on Level 1 of Tower 400, Pure Detroit is open Monday through Saturday from 10 a.m. to 6 p.m. While we encourage visits to our GMRENCEN location, Pure Detroit has five other locations and each are in landmark Detroit buildings.  We took a trip to this beloved store and chatted with Matt Mathis, who works in the GMRENCEN, but has worked at other locations over the past two years.

Pure Detroit

What is your favorite part about being in the GMRENCEN?

Matt enjoys the tours, which meet at Pure Detroit at noon and 2 p.m. Monday through Friday. The tours bring in a lot of culture to the shop and it’s interesting to meet new people and hear their stories.

What is your favorite product at Pure Detroit?

Matt’s favorite product is the coasters because of the wide variety. Pure Detroit enjoys feedback from their customers and have made coasters based on their suggestions. These flashy novelties make great souvenirs or gifts for the office. You can pick one up for just $10.

Are you currently running any promotions?

Pure Detroit is running a Silver Star discount on all of their apparel. Items that have a silver star on the price tag are half off. The discount will end once all of the items with silver stars are sold, so treat yourself, or your loved ones, with discounted prices while you still can.

What is your favorite thing about Pure Detroit? Let us know in the comments below.

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