Tenant Profile: Sterling Insurance Group

Sterling Insurance Group is a well-known name when it comes to insurance, and we’re now proud to call them a tenant in the GMRENCEN. The Detroit Free Press has named Sterling one of the Top Work places from 2012-2016, and Sterling was voted a Crain’s Detroit Cool Place to Work by its employees in 2017.


On Aug. 24, Sterling Insurance Group received a National Giving award through a competition through Safeco Insurance. The group will donate $2,000 to Gleaners, the nonprofit of their choice, who they regularly volunteer with.



Q&A with Sterling Insurance Group


The insurance agency remains headquartered in Sterling Heights, but their excitement about their new Detroit location is contagious. We recently sat down with Sterling Insurance Group President Joe Haney to learn more about the company and their expansion to Detroit.


Q: In your own words, what products/services does Sterling Insurance Group provide?


A: Sterling has an exclusive GM Home & Auto Discount Program. As an employee or retiree of GM, you can take advantage of Sterling Insurance Group’s special group rates, saving up to 40% on your home and auto insurance. Apply below or call 313.394.0506 to start saving today!


Services include:

  • Home & Secondary Home Insurance
  • Auto Insurance
  • Watercraft Insurance
  • Umbrella Insurance
  • Luxury Insurance
  • Individual Life Insurance
  • Business Insurance
  • Employee Benefits


Q: What is the company’s mission?


A: Our mission is to remain an industry leader by embracing the responsibilities of good corporate citizenship and working nonstop to find the most comprehensive, innovative, and cost-effective ways to support our customers. We are dedicated to providing the highest quality service at a competitive premium. It is important to us to make our GM Clients feel like family – and that’s why we opened the office in the GMRENCEN and have exclusive discounts for GM Employees and Retirees.


Q: How long has Sterling Insurance Group been in business?


A: Since its formation in 1996, Sterling Insurance Group has been one of the leading independent insurance agencies in the country. Sterling Insurance Group has grown to over 90 employees and represents 100+ insurance carriers helping individuals, commercial entities and employers alike with their insurance needs. Through our longstanding relationship with General Motors, Sterling is happy to bring GM employees and retirees competitive insurance options tailored to fit your lifestyle.



Q: How is Sterling Insurance Group different from other insurance agencies?


A: At Sterling Insurance Group, we work to leverage our network of more than 100 different insurance carriers to bring GM retirees and employees affordable and reliable insurance coverage options. Through our conveniently-located office in the GMRENCEN we’re now bringing General Motors employees and retirees an even better and more personalized insurance experience! Additionally, Sterling is a Top 200 Independent Insurance Agency out of 37,000 nationwide. We’re a full-service brokerage in Sterling Heights and Detroit with more than 100 employees and over $350M in projected premiums. We’ve been honored to receive distinguished awards for our sales leadership and customer service: The Detroit Free Press has named Sterling one of the Top Work Places from 2012-2016, and Sterling was voted a Crain’s Detroit Cool Place to Work by its employees in 2017.


Q: How long have you been president, Joe?


A: I founded the company in 1996 with one employee on my team.


Q: Why did you decide to expand to Detroit and the GMRENCEN?


Sterling Heights is our home, it always will be. But because of our great relationship with General Motors, I have always planned on opening an office in the Renaissance Center. It’s a beautiful building, and a great way for Sterling to provide our GM clients with world-class service and convenience. We’re proud to have opened doors in the GMRENCEN in Detroit, Michigan. Learn more here.


Additionally, we’re proud to support GM’s efforts in Detroit’s revitalization. Detroit, and the GMRENCEN specifically, is the epicenter for a lot of what GM does – and we support that wholeheartedly. We love Detroit, and proudly stand behind GM.


Q: Do you have other satellite locations, or future plans to expand?


A: We plan to be the largest insurance agency in the state within the next few years. With that, we’re hoping to expand our staff and reach to different areas throughout the state greatly. Grow with us! Go to our website or call 586.523.5700 to let us help you RETHINK your insurance strategy! GM Employees and Retirees – Don’t miss out on exclusive General Motors discounts! Head to our website to learn more.


Welcome to the GMRENCEN, Sterling Insurance Group!

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