The GMRENCEN Is Literally EVERYWHERE – Here’s Proof

Granite City Food & Brewery The 48243 Double IPA

Arguably the most recognizable building in the Detroit skyline, the GMRENCEN has become somewhat of a symbol for the city. A fact that seems to have resonated with brands, media outlets and Detroiters alike. Many use the three-tiered outline in their advertising, social media, television broadcasts and even their logos.

Here’s just a taste of where you can spy the GMRENCEN (other than on Jefferson Avenue).


Here it is looking large and in charge in the Come Play Detroit Logo.

Come Play Detroit


Here it’s the focal point of CBS Detroit’s Facebook Cover Photo.

CBS Detroit


Atwater Brewery proudly displays its Detroit roots on many of their beer labels.

Atwater Brewery


Here’s a closer look:

Atwater Brewery


Not only does this double IPA from Granite City Food & Brewery have the GMRENCEN on its label, it’s NAMED AFTER THE GMRENCEN’s ZIP CODE.


The Chevrolet Belle Isle Grand Prix merges it with the James Scott Memorial Fountain on Belle Isle in their logo. 

Chevrolet Belle Isle Grand Prix


Here it is front and center on a Thirdman Store baseball tee.

Thirdman Baseball Tee


And here in the background of this photo on Pure Detroit’s website.

Pure Detroit


In this image announcing a partnership between Detroit vs. Everybody designer, Tommy Walker.

Camaro vs. Everybody


Here it is from Belle Isle on the Detroit Free Press Twitter header photo.

Freep Twitter



Channel 7


And on this man’s ARM.



And this man’s FOOT.



You get the picture.




If you spot the GMRENCEN while you’re walking around or trolling the web, snap a photo and tag it with #ISpyGMRC on social.

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