Arguably the most recognizable building in the Detroit skyline, the GMRENCEN has become somewhat of a symbol for the city. A fact that seems to have resonated with brands, media outlets and Detroiters alike. Many use the three-tiered outline in their advertising, social media, television broadcasts and even their logos.
Here’s just a taste of where you can spy the GMRENCEN (other than on Jefferson Avenue).
Here it is looking large and in charge in the Come Play Detroit Logo.
Here it’s the focal point of CBS Detroit’s Facebook Cover Photo.
Atwater Brewery proudly displays its Detroit roots on many of their beer labels.
Here’s a closer look:
Not only does this double IPA from Granite City Food & Brewery have the GMRENCEN on its label, it’s NAMED AFTER THE GMRENCEN’s ZIP CODE.
The Chevrolet Belle Isle Grand Prix merges it with the James Scott Memorial Fountain on Belle Isle in their logo.
Here it is front and center on a Thirdman Store baseball tee.
And here in the background of this photo on Pure Detroit’s website.
In this image announcing a partnership between Detroit vs. Everybody designer, Tommy Walker.
Here it is from Belle Isle on the Detroit Free Press Twitter header photo.
BREAKING NEWS the GMRENCEN’s on TV… again.
And on this man’s ARM.
And this man’s FOOT.
You get the picture.
It’s just EVERYWHERE.
If you spot the GMRENCEN while you’re walking around or trolling the web, snap a photo and tag it with #ISpyGMRC on social.