Men In Pink

Article written and media captured by: Karlos L. Harris & the Students at DSDT – a Detroit School for Digital Technology on behalf of the Detroit Princess Riverboat.

 

Each year it is estimated that over 252,710 women in the United States will be diagnosed with breast cancer and more than 40,500 will die. These are the statistics well known within the community of those most impacted by them, and in observance of National Breast Cancer Awareness Month, they are the numbers the men of the Detroit Princess Riverboat are hoping their first “Men in Pink” campaign will raise.

 

The Men in Pink Campaign

 

 

What began as a simple suggestion to the ship’s assistant director, Kira Kessler, has quickly evolved into a month-long celebration.  Male crew members and many of their female counterparts have chosen to stand in solidarity in honor of those affected.

 

Scott Wake, the vessel’s captain, has had multiple close family members battle with this dreaded disease.  And though he is often the first to shy away from media coverage or a company interview, during a recent photo shoot, Scott proudly poses front and center in recognition of all the women inflicted and their loved ones.

 

“What a great idea!” Kessler recalls as she arranges pink inventory within the ship’s onboard store.  “As soon as the guys came to me with it, I immediately said, ‘Yes!  Let’s do it.’”

 

For the entire month of October, in support of their crew and all of those impacted by breast cancer, the Detroit Princess Riverboat will sell monogramed pink caps and other select pink products.

 

Social Engagement

 

 

 

To articulate their reasoning, the men posted the following on the company’s Facebook page:

 

“We, the men of Detroit Princess, honor every mother, sister, daughter, grandmother, aunt, wife, and loved one, who has ever battled breast cancer. Standing united in our pink hats, we solicit awareness for all your struggles and triumphs against such a dreaded disease. You are all forever in our thoughts and prayers.’”

 

The outpour of support from their social media community repeatedly echoed their sentiment. “Thank you from a survivor,” begins commenter Shannon Thomas-Clark.  “Going on 6 years cancer free!  Praising God!”  Another follower, Robyn Apps, posed a thumb up emoji with the words, “Go the pink boys, well done.”   These are but a few of the hundreds of online likes and shares the campaign has attracted as the month-long conversation continues on the Princess’ Facebook page.

 

A Donation and a Dinner Cruise

 

The Princess has also teamed up with 105.1 The Bounce for a Halloween Masquerade Dinner Cruise on Oct. 13. A portion of the proceeds from both efforts will be donated to the Barbara Ann Karmanos Cancer Institute and Susan G. Komen Greater Detroit.

 

For more information about how you too can join the Detroit Princess Riverboat’s “Men in Pink” campaign, please call: 517-627-2154.  The Detroit Princess Riverboat will finish out its season with company holiday parties in December and end the year with a grand New Year’s Eve cruise.  Please give us a call if you would like join one of our Motown cruises or have a group you would like to get together.

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